TV Shows made by Netflix are most popular
Data from statista suggests that TV shows made by Netflix are growing in popularity, becoming some of it’s most viewed content.
Their data shows half the content viewed by 23% of Netflix users (as of August 2015) was original content, up from 11% in February 2014.
In 2015 Netflix users spent 10 billion hours a month watching its content.
This equated to over 100 million hours per day.
The visual style of its TV shows has undeniably increased the appeal of Netflix and raised the bar in terms of TV production value.
Daredevil Season 2 Trailer – Part 1
Season 2 of Daredevil premiers on the 18th of March 2016, you can watch season 1 here
For £7.50 a month this high standard of original content is available to “binge watch” from your living room, mobile, tablet or games console. Its easy to see how they’ve succeeded.
House of Cards Season 4 Trailer
Rise of the Machine
Before Netflix it seemed that HBO was the trailblazer. They were the only network capable of producing TV with the same production value as film.
HBO created high budget drama with revenue generated from a cable subscription service. It was (and still is) hugely successful.
It seems Netflix just took this model and rolled it out across the internet before anyone else did!
In 2015 37% of all internet traffic was Netflix, this was a rise from 35% in 2014.
If subscriptions rise at their current rates by 2030 it’s possible 50% of all internet traffic will be Netflix.
Netflix’s recent flagship series Daredevil cost a whopping $200 million to produce, on par with Marvel’s tentpole cinema releases. However, given the revenue generated by its subscriptions its not like they can’t afford it.
Netflix has 70 million subscribers, 40 million in the US. This nets them around $400 million a month from US subscriptions alone.
With this kind of revenue stream Netflix is incredibly well positioned to produce high budget TV shows, and people are watching.
This recent web article features an insightful analysis of Netflix’s streaming data.
Nathanson predicts Netflix’s total streaming hours as a percentage of TV viewing will continue to rise to as high as 14% by 2020.
-Garth Franklin, Dark Horizons March 6th 2016
The future is already here, we know that. We can access whatever we want, whenever we we want, where ever we want. The big question is; is this sustainable?
Will services like Netflix be able to maintain production standards and increase supply to meet the inevitable rise in demand?
Further to this is the unknown impact on terrestrial tv networks. How will this affect program budgets? what does this mean for advertising revenue ?
My theory is; like most corporations with rising money and power Netflix want world domination, over our viewing habits at least. The scary thing is, this data indicates they might just do it.